A key focus of the Let’s Move! initiative is to make the healthy choice the easy choice for American families. Marketing and other sources of information can make it easier for families to make healthier choices, or act as a barrier to better choices. The White House Convening on Food Marketing to Children brings together a wide range of leaders working on this issue – from experts, advocates, and parents to food, beverage, media and entertainment companies to identify opportunities for action that ensure marketing supports the health of kids and families.